Buying behaviours are changing rapidly
Product insights are accessed anywhere, anytime
Shoppers can use their mobile devices, tablets and laptops to locate stores, look up products and check user ratings, whenever they want.
Product comparisons happen in real time
Shoppers use social and real-world data to compare retailers for price, quality and service—sometimes while they’re still in-store.
More people use mobile devices to buy online
People are increasingly comfortable shopping online, and that comfort translates into mobile buying.
More ways to advocate for your brand
Shoppers see retailers and brands as extensions of their values and beliefs—and use technology to express this.
Retailers are being forced to adapt
How we reach buyers has changed
Target audiences can interact with brands through multiple devices and media, so retailers have to rethink how best to reach them.
New ways to incentivize customers
Retail leaders can target marketing campaigns by location and send shoppers (both in-store and out) real-time, personalized mobile offers and promotions.
Empower advocates at each stage of the buying process
A more connected end-to-end shopping experience can turn shoppers into loyal brand proponents.
Embrace the new retail realities with connected solutions from Rogers
Rogers can help your organization create connected experiences by integrating multiple consumer points of contact, devices and screens—as well as streamline in-store operations.
Offer guests free internet access while capturing and analyzing rich insights.